Pay Per Click (PPC)

What is Pay Per Click (PPC)?

Pay Per Click Advertising (PPC) is offered by most of the major search engines, and means that you can get your site listed near the top of search results almost immediately. This will be at a cost per click through to your website, which varies depending on many factors including how poular your keywords are. PPC also comes in the form of banner adverts on non-search engine websites which also involve a cost per click.

The advantage of PPC is that it immediately gets you to the top of search engines, and is a proven method of attracting quality traffic to your website. It can be costly and does not guarantee conversions/sales as the page the user gets directed to has to offer the product they want!

We recommend PPC to website owners who are in very competitive markets, as it will be very difficult to get your site listed highly in natural (organic) searches without an SEO campaign. It's also a good way to get your website noticed quickly as it can take weeks or even months for Google to find your website once it goes live.